The Iced Tea Market: A Refreshing Shift Toward Health and Innovation
The global iced tea market is undergoing a significant transformation, evolving from a seasonal beverage into a dynamic category with year-round demand and wide consumer appeal. Fueled by the global trend toward healthier lifestyles, iced tea is increasingly viewed as a better-for-you alternative to sugary carbonated drinks. Consumers are seeking refreshing beverages that not only quench thirst but also offer functional benefits, and iced tea is rising to the occasion with innovations in flavor, formulation, and packaging.
Iced Tea Industry is projected to grow from USD 18.94 billion in 2024 to approximately USD 24.0 billion by 2035. This growth reflects a compound annual growth rate (CAGR) of about 2.18% over the forecast period from 2025 to 2035.
One of the key drivers of growth in the iced tea market is the increasing demand for low-sugar and sugar-free options. With growing concerns over obesity and diabetes, health-conscious consumers are actively seeking beverages…